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Divide and Conquer: Target Your Customers Through Market Segmentation by Harry Webber,

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Multi-level marketing - Multi-level marketing (MLM) (also called network marketing (NM)) is a business model which utilizes a combination of direct marketing and franchising. Typically, individuals become associated with a parent company in an independent contractor relationship.

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Advertising network - An advertising network (also called an online advertising network or ad network) is a collection of (often unrelated) online advertising inventory.

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